Structure

SME E-COMPASS project’s activities will be implemented in 24 months and are scheduled in eight work packages. The first four work-packages are focused entirely on the RTD activities for setting the methodological framework (WP1), collect user and data requirements (WP2) and design and develop the two real time applications (WP3,WP4). In WP5 the demonstration and validation activities are implemented in two consecutive rounds and in WP6 the evaluation of the applications is analysed. WP7 includes activities such as trainings, raising awareness, exploitation, IPR and Data Privacy policies, while WP8 covers the project management.


WP1: SME E-COMPASS Methodological Framework

The main objective of this work package is to design and deliver the project’s methodological framework and the necessary documentation describing its impact on online fraud management and real-time data mining for SMEs. The project team will review international scientific evidence as well as current best practices in the e-business sector with the aim to identify and analyse opportunities and limitations of online anti-fraud and data mining tools. A critical objective of this work-package is to obtain a deeper understanding of the requirements and challenges faced by online SME merchants. The outcomes of this analysis will form a basis for designing an
evaluation framework for the proposed real-time applications and also for planning the “Softwares-as-a-Service” deployment policy.

WP2: User and Data Requirements

The objective of this WP is to gather the expertise and knowledge of e-business specialists and entrepreneurs with respect to challenges and hazards in 24/7 transactions. In a series of interviews with industry partners, focus groups within the consortium will attempt to summarise valuable experience from past fraudulent transactions and identify everyday practices through which industry experts deal with cybercrime activities. These interviews will allow us to determine the kind of data that the different applications use currently and the kind of data that new algorithms and tools will need. From the technical point of view, this WP aims at producing a semantic model of the domain as an OWL ontology. This ontology will be related with the schemas of existing data sets by means of mappings, enabling their integration in a common data model.

WP3: Real-time Anti-Fraud Application

WP3 aims to define the high-level architecture of the fraud detection system, based on the requirements of the application domain. Particular attention will be paid to the development of a systematic approach with the purpose of translating SMEs needs into technical requirements. Furthermore, in order to ensure smooth system integration, this task will produce the Interface Control Document (ICD), which will describe all data structures as well as the inputs/outputs of each software module (or hardware equipment) of the system architecture. This together with the alignment with the semantic model (WP 2) will enable the integration of the data, producing RDF-based data sets following the Linked Data directives. The exact design of the application will be adapted to the demands placed by the SMEs environment, the available computational resources and the level of expertise of each end-user. Moreover in this WP the aim is to develop the Knowledge Database (KDB) and its “meta-level” inference engine. The Knowledge DB will be a blend of expert rules, supervised learning algorithms, computational intelligent models and outlier detection techniques. The inference engine, the coordinator of the fraud risk assessment process, will provide the physical interface between base classifiers and assign an overall suspiciousness score to each incoming order

WP4: Real-time Data Mining Application

WP4 aims at defining the high-level architecture for Real-time Data Mining as a Service fostering e-sales operations, based on the requirements of the application domain. This will include online pricing optimization, real-time churn analysis and prediction. The business needs will be translated into technical requirements using a systematic approach. Furthermore, WP4 will define and create the data models required for data analysis within the Data Warehouse of the application. Data modeling also includes other data sources, e.g. from online transactions and user registries, which are semantically integrated into an ontology using a common domain model and enabled for the Data Warehouse by translation into an usable data analysis format. In WP4, the required modules for Real-time Data Mining as a Service are developed as well. This includes the Data Analysis Module and the Semantic Data Integration Module which work with the above-mentioned data, but also the Event Processing Module analyzing user behavior in real-time, while using the e-commerce application. These Modules together build the Real-time Data Mining as a Service which can be configured by the SME merchants of the e-commerce application fostering their e-sales operations in real-time in the above-mentioned applications fields. A web-based Internal Dashboard visualizing the produced data analysis results will be developed as well where the dashboard elements (charts, diagrams etc.) are generated automatically from the underlying rules using a semantic dashboard description language.

WP5: Demonstration and Integration

This WP aims at providing evidence, through dedicated validation trials, on the performance and functionality of the initial prototypes developed. Through an iterative procedure of implementation-evaluation-refinement, we intend to customise and improve the initial prototypes based on the feedback and evaluation results that will be collected by the SMEs Associations and their members. This pilot implementation phase will provide valuable insights into the interface design, usability and effectiveness of the applications.

WP6: Validation

This work package comprises a formative and summative evaluation of the technological output and of the applications, and thus data will be gathered at different stages over the lifecycle of the project through a piloting approach. This WP is dedicated to the continuous assessment of the outcomes developed throughout WP1-WP5 and to the documentation of the evaluation methodology and results. Furthermore, the work package focuses on the evaluation of the applications from a user perspective. It will assess the services based on real user experience. It will investigate the use and usefulness of the different features of the applications amongst the different types of SME users and commercial sectors (retail, tourism,
services). The evaluation exercise will be based on and steered by the outcomes of WP1 and WP5.

WP7: Raising Awareness and Exploitation

This WP is dedicated to the dissemination of the project outputs and to the final “packaging” of the system into a “software-as-a-service” application. Special attention will be paid to the use and dissemination of the knowledge and to the establishment of different ways of communication of the results, of the technological excellence and of the day to day fields of application to the SME-AGs members. This WP also includes the “training the trainer” sessions delivered from the RTD performers to the trainers of SME-AGs, as well as the first set of training activities that will be implemented from the SME-AGs to its SME members. Moreover, one task is also dedicated to IPR management and Policies of Data Privacy.

WP8: Project Management

The objective of this work package is to ensure high quality management for the project. This includes the establishment of efficient decision-making processes, reporting, quality assurance and risk management. This work package will ensure that all pre-described objectives of the consortium are achieved in a timely manner and that all the outputs are of the expected quality. Furthermore, the internal processes of the consortium will be systematically assessed and evaluated. The scientific coordination of the project is not included in this WP. This WP only covers financial and administrative management/coordination activities. The efforts and costs related to the scientific coordination of the project are not included in this WP and will not be reported as management, but as RTD activities.

 

Structure

Consortium

Fornaro Business Agency OE (FBA)-Greece
http://www.fornaro.gr

University of Malaga (UMA)-Spain
http://www.uma.es

MeetNow (MTN)-Germany
http://www.meetnow.eu

ASOCIACIÓN DE EMPRESARIOS TEXTILES DE LA COMUNIDAD VALENCIANA
http://www.atevalinforma.com/

Halton Chamber of Commerce and Enterprise (HALTON) – UK
http://www.haltonchamber.co.uk

Centro de Investigación Cooperativa en Turismo (CIC)-Spain
http://www.tourgune.org

E-TRAVEL SA (ETR)-Greece
http://www.e-travel.gr

EXUS
http://www.exus.co.uk

Estudio Cero Soluciones Informaticas S.L. (CERO)-Spain
http://www.e0web.com

Fraunhofer IAO (FRA)-Germany
http://www.iao.fraunhofer.de

GAIA-ASOCIACIÓN DE INDUSTRIAS DE LAS TECNOLOGIAS ELECTRÓNICAS Y DE LA INFORMACIÓN DEL PAIS VASCO - SPAIN
http://www.gaia.es

Korinthos Chamber of Commerce (EPK)-Greece
http://www.korinthcc.gr
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